Robert La Roche originated in the early 70’s and aspires to raw artistic creation. Robert La Roche frames begin their life being drawn with a pencil on paper. The frames are a marriage of the brands historical design values with modern day technologies, which creates something unique in an overflowing market. The collection of sun and optical frames are a blend of fresh subtle design and reinterpreted classics, using modern technologies and are produced from a selection of materials that have been custom made only for the Robert La Roche collection.

Founded in 1973, the brand of Robert La Roche has held a pioneering position in the eyewear industry. After relaunching in 2014, we are more determined than ever to set a new and radical standard for what eyewear can be. We also aim to show what a small group of people can do with a raw creative vision and a constantly growing zest for innovative expression.